THE STORY 

RichNSwift Apparel was founded by Sha-neek Roper and Levon Labastide of Brooklyn, New York. Our goal is to allow people to be different and express themselves through fashion. RichNSwift exists to make a positive impact on teenage dreams. We have always had a passion for fashion. We started with an idea and
we made it happen. Even though we grew up in a rough neighborhood, we strive to make the right choices and hope
to inspire other young people to keep their goals in sight and
don't stop until they reach them. 

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We believe in making high-quality, handcrafted apparel, through attention to every detail, giving people the opportunity to stand apart by choosing a style as individual as they are. 

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Everything we do is driven by our values:

NO LIMITS | TRUTH | CHARACTER | EXPRESSION

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Choose to win. 

EST. 2012